And how can you use other methods to boost your podcast in 2023? For instance, a brand specializing in cat accessories might not opt for a podcaster that only has dogs. With fiction podcasts, its obviously a little harder to nail down listener interests and demographics. Therefore, it is vitally important that you know who listens to your show. For example, on Patreon you can add merch to your different membership tiers. Once you have clarity about your own niche, your goal should be to find brands from the same niche or that have similar interests. 6. You can do this by using specific keywords during your podcast episodes. 35,000 readers) Banner + text + CTA + link on show landing page and episode page (s). Sometimes a good deal with a brand comes just from having a consistent marketing strategy. To do this, compare how much money an ad has helped to generate versus how much money you spent on that campaign. If a podcast opts to charge a fixed price, they can include ad placements on other channels like social media and YouTube in addition to the podcast ad. , youll include a trackable link to your podcast description. Check out this key take-away from one of our earlier articles: 8 Ways To Strengthen Your Niche Authority: Your audience turns up to hear you, after all. For instance, lets say Starbucks launched a new feature for their app, making drinking and buying coffee more fun. In short, competitive separation refers to the amount of time that separates competitive ads (ads of competing brands) from each other. In short, by using a podcast thats related to your industry, youre more likely to find an audience who can identify with the issues that your products can solve. Ads can also be dynamic (also known as dynamic insertion ads) or baked-in. Minimal interruption to your content. So, how do you find the best podcast sponsors? 141 episodes. If your podcast is related to women in business or is coaching/mindset related, for example, this is the kind of company you might approach for sponsorship. A smaller audience doesnt make it any less valuable though. In other words, the ads placement can change from pre-roll to mid-roll to post-roll. Most hosts take commission. You are here: Also, post-roll ads are generally the least attractive as you run the risk that many listeners wont listen to the very end. For example, in-person and digital events, featuring on other podcasts, and joining podcast communities in your niche. The good news is, that if you own your podcast as most do then its entirely up to you what you charge. If you received a significant increase in website visits or sales the week after your ad aired, it could potentially be linked to the ad. For example, if the podcast CPM rate is $25 and an episode had 10,000 downloads, the sponsor pays 10 x $25 = $250. The following are examples of the type of information that youll share in your media kit: In addition to podcast sponsorships, there are also two other options: affiliate marketing and selling merch. In addition to mentioning your niche, youll need to have accurate numbers at hand. Contact an insurance companys marketing department and pitch a sponsorship. First, log into your RSS.com Podcasting account ( or set up a free account ), and click "Add-Ons" on your dashboard. Research podcast directories and choose one best fitting to your brand. Another way to determine if your ads were successful is to create a survey. If your CPM rate is $30 and your podcast is downloaded or listened to 10,000 times, you get paid $300. A direct response ad is a mixture between a native ad and product placement ad. Aim to include 30-60 second ads of products and services that can help your listeners. Sign up to get unlimited songs and podcasts with occasional ads. Maybe even to have enough left over to treat their other half to a nice meal every couple of months. A common metric that you can use to work out the popularity of a podcast is to look at how many times a podcast episode was downloaded. In a media kit, youll want to include things like: Also, be sure that you make it easy for potential sponsors to contact you. And theyre not alone, as businesses have invested about $2 billion in podcast advertising in 2023! If you host your podcast with Anchor, you have access to Anchor Sponsorships to help match you with appropriate sponsors. Your affiliate manager can make or break the success of your affiliate marketing program. Personal Reasons Why You Should Start a Podcast. Mid-roll ads are the most expensive because listener engagement tends to be the highest mid-episode. Is this sponsor only known in a limited location? Acast is a podcast network and ad marketplace. Affiliate marketing is booming. Brands set filters to find podcasts they want to buy host-read ad space from. Like banks, insurance companies often have specific categories of brands they sponsor. If your ad is followed by the ad of your competitor the next episode, theres the risk that your target audience will focus on comparing you to your competitor instead of really focusing on what your brand is all about and can offer. The needs and pain points of your audience. However, somehow podcasts managed to prove the pessimists wrong. a host read ad can just be another part of the episode content, as opposed to sounding like an interruption. Things like trade magazines and blogs can be very niche and targeted, for example. In there, youll find all of our video courses, downloadable checklists and templates, and we run weekly live Q&A sessions, too! Our very own CEO Mark Asquith, Community Manager Ramona Rica, Podcast Websites member . Your ad can appear in the first 10% of the episode (known as a pre-roll ad), in the middle of the episode (known as a mid-roll ad), or towards the end of the episode (known as a post-roll ad). How much you make from a podcast sponsorship depends on various factors (well discuss that soon!) 0:00. It's possible that agencies charge $30+ for popular, highly-produced shows. An argument for this could be that any baked in ads you ran 100 episodes ago, or 5 years ago, are still being played in your back catalogue, but youre no longer earning from them. Lets talk a bit about both approaches. This ad model is lucrative for popular podcasts but doesn't work for most independent podcasters. If youre playing the same one on every episode, it can train your listeners to hit the skip button. In short, podcast sponsorship refers to when a brand pays a podcast so that they can take advantage of the audience of the podcast in the hopes of winning new potential customers. Today, that number is nearly 40% with 24% of . Ive seen examples of podcasters earning a whopping two cents (literally, two cents) for an entire month of running dynamic ads. Sponsors will want to see data like: Businesses must evaluate this data to determine if your podcast matches their target audience. When opting for a paid interview, the brand will pay the podcast to interview a person whos linked with the brand (usually the interviewee will be some sort of expert). LootCrate is a popular monthly subscription box offering nerd and game-related merchandise. The title of your episode gives subscribers an idea of what the episode covers. However, a significant and engaged following is required to monetize your podcast through donations. If youre interested in exploring podcast sponsorships, you can either manually shortlist a number of shows and reach out to them on your own or use the services of a company that links businesses with possible podcasts. Listen to this episode from Grammar Girl Quick and Dirty Tips for Better Writing on Spotify. The CPM model allows podcasters to earn $ 15-30 for 1000 downloads. 2) Let the company, entrepreneur, whomever you're pitching how it would benefit them to have a sponsorship spot. Podcast sponsorships are the bread and butter of the thriving podcast. After all, it might throw listeners off when theyre listening to a podcast about the challenges of motherhood only to hear an ad for circular saws. Most podcasts have significantly lower numbers than this though. Then again, some argue that the most enthusiastic listeners will listen right till the end and theyre actually the ones whose attention you want to grab. This approach can be highly profitable as some sponsors pay creators up to $100 per sale, but its tricky model to use. Its better to opt for a number of podcast ads on podcasts with a smaller audience reach than to air just a single ad on a podcast with a huge following. The number of active podcasts nearly doubled in the span of two years, while almost 60% of all US consumers older than 12 listen to podcasts, according to Statista. Include pre-roll ad? Partnering with brands you genuinely love lets you monetize your podcast while maintaining an authentic connection with listeners. browse the shop. Brands like this include Coca-Cola, Burger King, Pepsi, and Starbucks. Podcorn is an ad marketplace that uses the affiliate model, making it a great option for all podcasters regardless of the number of downloads. You can do the ad during your recording, or you can record and mix one separately and stitch it into the finished episode. Basically, you could name your price. There are main 4 ways how to find a sponsor for a podcast. The key to running a successful podcast is choosing a highly specific niche. Some ad models don't work unless you have an audience of thousands, and others can work if you only have a couple hundred engaged listeners. In fact, the top creator on Patreon at the time of writing this article is a podcast True Crime Obsessed. From the methods to calculate your podcast sponsorship rate, notice how similar CPA is to affiliate marketing. That changes when someone has paid to advertise on your show though, especially if those ads are time-sensitive. There are a couple of factors that will impact an ad spots price. 135K followers. To do this, compare how much money an ad has helped to generate versus how much money you spent on that campaign. One of the most prominent sponsors of The Armchair Expert is Chrysler. I also included the site stats: When going this route, the brand will pay the podcast in exchange for creating content about a relevant topic. With Podbean's marketplace, brands can run pre-recorded ads on podcasts on podcasts big or small. Ensure you routinely evaluate user loyalty to determine if your techniques are working. Understand the brands values, audience, and how you can work well together. join the evolution. So, if you dont see results in the first week, dont worry. However, it is not profitable to seek a sponsorship deal unless you consistently have at least 200 downloads per episode. How do your listeners and subscribers find your podcast? In the case of AdvertiseCast, it's a 30% commission. This . Reading ads for more than 10% of your podcast's total episode length can backfire. Any Buzzsprout podcaster can become an affiliate with these brands, get paid in cash, and keep 100% of their earnings. If youre interested in selling products, becoming an Amazon influencer can be a good Inbound marketing is a crucial component of any successful enterprise-level digital Its anticipated that by 2023, podcast ad revenue will exceed $2 billion. Here are some ad marketplaces to consider. Because of how well-known these companies are, you might not know how many characteristics your brands and audiences share. According to. Mention when subscribers can expect new episodes. The last element is the call to action. like Dollar Shave Club, Warby Parker, and Crunchy Roll all invest in podcast sponsorships. You can easily include sponsors in . In fact, as podcasts are quite targeted it can be a great way to connect with a niche audience. Ultimately, this will all depend on the particular affiliate scheme you decide to work with. That means the audiences they build around them generally share a common interest. Even better, you don't . Because of this, ensure you use a unique sales pitch that makes you stand out from the crowd. Around 3% of marketers make Podcasts. . Best for: Can work for all podcasters depending on the type of marketplace. niche of the product/service that is being advertised. Podcasts are mostly free, but they don't have to be. Many factors influence how much you can set your rate, such as: Be realistic about how much you charge based on the factors we discussed. Dont know where to start? This site sells ad spots to brands across multiple channels, including host-read podcast ads. The most effective way is for the host to talk about the product or service. Email: thisisimportantpodcast@gmail.com. Speaking of Patreon, if you want to make money with your podcast, you can also simply ask directly for donations or offer subscription tiers. Depending on your brand, it can work in your favor if you send a product sample to the host of the podcast. 76 following. How can the sponsor benefit from your promotion. And yet, it puts the message across far better than any old-fashioned interruption style advertising would. . And there are various approaches you can use for working with this sponsor. In short, its when a brand pays a podcast to mention the brand during the episode. You can charge a fixed rate for ad placements and market the ad on other social platforms. There are many methods you can use to find the best podcast sponsors. Itll answer all the questions theyre going to ask about how sponsoring your podcast not only will work but how itll benefit them. And this goes for how sponsors impact your podcast too. This way, the podcaster simply has to play them on their episodes. Ensure your approach is realistic, as insurance companies have highly targeted audiences. Source: Pete McPherson DYEB. SweeTango on The Katie Couric Podcast. Our How to Sponsor a Podcast article was designed as a guide for business owners whove been approached about potentially advertising on podcasts. Play. If you dont want to promote someone elses products and prefer to create your own sales, you can also sell your own merch. Have attracted and engaged you for some time. Most commonly, it will be a fixed rate or calculated using the cost-per-mile (CPM) model. A crucial part of securing sponsorships is to put your audience at the forefront. Yes, brands invest in podcast sponsorships for maximum reach. Some get business deals in the millions, others scrape by. The Tech Guy charges a minimum rate of $25,000 for a broadcast quarter. ADP is a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration, and a leader in business outsourcing services, analytics and compliance expertise. . This is key. It's going to require a lot of work from you up . Best for: Any podcaster; best option for those with a small audience. The Ultimate Guide for 2023, As not all podcasters are entirely honest about their numbers, its recommended that you try and verify the numbers. A deck is basically like a brochure you can send to prospective sponsors. Ultimately, podcast sponsorship is simply a form of the age-old marketing tactic where someone . Its called The Model Health Show. In this agreement, the host must promote the brand's products/services during one or two podcast episodes. For example, the ads can either be read by the actual host of the podcast using a script (some brands might prefer to offer only a list of points to be discussed leaving the host with more freedom) or it can be pre recorded and then simply added to the episode. To put this into perspective, podcast statistics estimated that it was only $1.3 billion in 2021. That's because you can prove your show's worth with statistics. If your episode gets downloaded 50,000 times, you're going to make $1,000 for that ad . , with US Bank in 7th place and Bank of America in 8th. Most podcast CPM rates fall between $20$25, so if you had 5,000 downloads per episode, you'd get $100-$125. Sponsorship is one of the most significant ways podcasters earn money while still doing what they love. Tip: To see if this model is profitable for you, assume 1% of your listeners act on your ad at a commission rate of 15% of a $50 product or service. . Dec 23rd, 2020. . According to statistics shared by SEMrush, nearly 20% of people are much more likely to consider supporting a brand if its advertised on their favorite podcast. There are four main ways that you can use podcasting to make money. Commonly, this is 5000 US-based downloads per new episode, within the first month of its release. How to Get Sponsors for Your Podcast. Reach Out Directly to Sponsors. Mitch Russos Tribe Builders Podcast charges $1,500 per month. A common misconception among podcast hosts is that the benefits of podcast sponsorships are majorly for the brand and passive income for the host. If you charged $50 for every 1,000 downloads, the sponsor would pay you $250 for an episode that got 5,000 downloads. Here, youll talk about a product or service during the recording of your episode. When subscribers or listeners comment or ask questions, address them promptly. Read this article for more details on how to approach podcast sponsors, the top podcast sponsors and how to make more money from your podcast in 2023. How can they benefit from your audience and your podcast? Having a random Voice-Over interrupting the content to quickly give you a sales pitch can be jarring, and even annoying. This refers to the number of sales or sign ups they get as a result of the ad. Commonly, podcasts deliver ads in one of two ways. You could have tens of thousands of subscribers, but what do your analytics say? Their exclusive products and variety of fan-favorite properties make them a prime candidate for sponsoring gaming or pop culture-related podcasts. Some media hosts and agencies can set you up to run dynamic ads on your podcast. A very niche show with around 200 listeners might charge $150 per episode, whilst a podcast with 5000 listeners based around a much more general topic might struggle to get a better deal than $20 CPM. Product placement ads are pretty straightforward. How many downloads do you get on average? Podcast ads typically use special promo codes as calls to action. Brands can pay anything between $1000 and $3000 to buy an ad on a podcast generating more than 100,000 listens. You can include a media kit in your pitch email that includes things like: If you don't hear back after the first email after a week, consider sending a friendly follow-up email. Instead of merely a quick mention or placement, this type of ad gives the brand much more airtime. 917. Reach out to the brands marketing department and pitch your podcast. The brands products/services will be promoted at some point in the creators podcast episode. I also learned that there are three main categories of ads in podcast sponsorships: Preroll: ~15-30 second ad at the start of the show. Here are the four main ways to reach out to potential sponsors. 607 posts. EwThatsGross. At the most basic level, the advertiser pays to have their product or service promoted on one or more podcast episodes. Sometimes podcast sponsors give hosts a script to read from verbatim, and other times the host crafts their own sponsor message. Do their posts get a lot of likes? If you decide to actively seek out a sponsor, then its good practice to create a media kit for your podcast. Podcast sponsorship is a deal between a business and a podcast host/creator, where the creator promotes the brand in one or two episodes. These are: podcast sponsorships, affiliate marketing, selling merch, and offering subscriptions. For a 25-second pre-roll ad spot, they reveal that youll pay about $15 CPM. Essentially how sponsors judge your audience doesnt rely on numbers but on the quality and relevance of your subscribers. This exercise is especially important if you run ads on different shows. Podcasters read the ads themselves and place them wherever they want within the episode. Best for: Independent podcasters, new podcasters. Many global retailers like Nike, Walmart, and H&Mt make fantastic podcast sponsorships. Your choosing the right category in this step is especially important. In this case, you stand more of a chance with the lower numbers because they have a higher chance of converting and referring your sponsor to other qualified buyers. People love podcasts and theyve become increasingly popular in recent years. Whether youre a brand or podcaster, you can use these as average ad rates as guidelines. Depending on the terms of the contract, you can then get a percentage of what the person spends in exchange for sending them to the brands site. 1. There are great opportunities to be found in sponsoring fiction podcasts or audio dramas too. Need that extra guidance? How many followers do they have? Because your audiences are passionate about art, it makes sense to work together. The better your podcast, the greater your leverage when it comes to negotiating with your potential sponsor. If you host your podcast with Buzzsprout, you can use Buzzsprout's Affiliate Marketplace to connect with pre-vetted brands regardless of how many listeners you have. This is the middleman approach, which can be easier to get off the ground, but less fruitful in the long run. Its best to define a niche and stick to it. Best for: Any podcaster with a highly engaged following. Instead, its better to have more engaged listeners in your audience, something youll only get if you target podcasts relevant to your niche. Their self-service platform for podcast sponsorships helps match independent creators with affiliates they can authentically endorse. 5. After all, how can a medium without any visuals manage to attract and maintain peoples attention in this day and age? Sponsors often want podcast hosts with a personal interest in the products and services they sell. Most commonly, it will be a fixed rate or calculated using cost per mile (CPM). That could be anything, from losing weight, to breeding gerbils, to collecting stamps, or brewing coffee. Podcasting is growing in popularity, and many podcasters are earning serious cash from podcasting. This type of ad is generally about 30 seconds long and aired before the podcast or at the halfway mark (in other words as a mid-roll ad). You can also opt for a cost-per-mile (CPM) rate which is a fixed price per 1000 episode listens, or a cost-per-action (CPA) rate for payment per action taken like clicks or sales tracked with a unique code. Create a Contact page on your website, and in there, list and link to every way in which someone can interact with you. A mid-roll ad that can be as long as 60 seconds will cost you double that, while a 25-second post-roll ad will work out the cheapest at about $10 CPM on average. estimated that it was only $1.3 billion in 2021. Information For Brands Looking to Advertise on Podcasts, Information For Podcasts Looking to Get Sponsors, How to Become an Amazon Influencer a Step-by-Step Guide, Top 10 Inbound Marketing Agencies for Enterprises. Your podcast needs to have buzz or referrals to find a sponsorship. It's calculated by dividing cost by impressions, then multiplying that number by 1000. There are several more banks on this list. Download this episode. Imagine you ran a podcast about building rockets capable of flying humans to Mars, and you only had one listener but that listener was Elon Musk. 2 passive and 2 active. Straight away, this gives podcasting the strength of targeting. And your podcast is no exception. These include: Basically, the more listeners and subscribers a podcast has, the more they can charge for an advertisement. And by joining multiple, you can expose your brand to a much wider audience. Read this full article to find out how to maximize your podcast earnings and land profitable podcast sponsorships. 3) You Can Create Long Form Content. 1. Its usually done in a very unceremonious way. Again, this isnt all about how many subscribers you have. Through conversation, you could end up networking with people that can help you secure podcast sponsorships. One of the best podcast sponsorship benefits is that you get to earn money from brands. A pop-up should come onto the screen once you click "Activate" allowing you to enable the tracking. In 2020 over 155 million people listen to a podcast every week. Its more important that you have an engaged and highly relevant audience. 1. Podcast sponsors offer multiple benefits, but here are the most important ones: Monetize Your Show. Have I worked to build trust with my audience? , youll be able to access numbers provided by the platform. And theyre not alone, as businesses have invested about, How much you make from a podcast sponsorship depends on various factors (w. are two main formats you can choose for sponsored ads in your podcast: Organically tell your audience about how the product benefits you. For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is about $18. If its dynamic, the ad is separate from the original episodes recording. This is an easy-to-read breakdown of: . Send out a survey to get some answers. Step 3 is your posting frequency. Yet these influencers gain the highest engagement rates,being almost 4%. Depending on the terms of the contract, you can then get a percentage of what the person spends in exchange for sending them to the brands site. From a podcast producers point of view, dynamic ads are more attractive as they give them more chances to take advantage of sponsorship. On the other hand, baked-in ads form part of the original episodes recording. Summary: Which Other Methods to Use to Monetize Your Podcast? It can be CPM, value-based, or affiliate. Each CPM refers to 1,000 listeners/impressions. Do listeners pay attention to complete episodes? You have freedom on the script, so it sounds natural. You basically lost that one shot that you had. Some podcasters charge as much as $5,000 per podcast ad campaign. Podcast sponsors always look for high-quality shows working in profitable niches. Network with brands or small businesses and pitch your idea to . that were shared during the podcast, you can also look at indirect attribution. Companies know who purchases their products, and they are looking to partner with podcasts that can deliver that audience. This Is Important: a podcast with Adam Devine, Anders Holm, Kyle Newacheck, and Blake Anderson. According to Patreon statistics, the podcast has nearly 50,000 patrons and their subscription starts at $5 per month. How many downloads do podcast sponsors require? Get rid of the sound board and this would be a 5* podcast. The fancy term for this is designing a media kit. For Bombas, an athletic sock brand with a cause, podcast advertising has helped them reach new levels of profit and audience growth. Your listeners should be happy to sit through ads because they're relevant and useful to them and address their current goals and challenges. want to work with these influencers, while only 22% prefer celebrities! @podimportant. You can, for example, create it as a PDF file that you share upon request or interested businesses can download directly via your website. Using an affiliate marketplace is a great way to start monetizing in the early stages of your podcast. Narrow Down Your Niche. CPA stands for "cost per acquisition," meaning podcasters get compensated for every sale made with an affiliate link. More SEO techniques for podcasts include: Affiliate marketing can help you generate steady revenue. This lets you focus completely on your episode topic. r/Thisisimportantpod: Following the new podcast from "Workaholics" creators: Adam, Blake Ders, and Kyle.allegedly Press J to jump to the feed. It also feels more natural, and, depending on who the host is, you might be able to take advantage of their unique personality. To calculate your rate for podcast sponsorships, there are three ways you can do this. ADP. Here, you run ads in the same manner as above. Its anticipated that by 2023, podcast ad revenue will exceed $2 billion. Podcast sponsorships are usually based on the number of average downloads your podcast received. When it comes to podcast advertising, there are different ways that the pricing can be structured. Subscribe to the Podcast to receive alerts as new episodes post. To embrace sponsorship activation, you have to know your audience. Hes sourced sponsorship from the makers of many of the products he uses himself. When your podcast listeners click on this link and purchase, youll earn money based on your affiliate commission rates. Alternatively, you can simply offer subscription tiers or ask directly for donations. Captivate's one-click podcast sponsor kit is an essential tool that is available free to all users from day one. There are three ways to calculate your rate, and these include: On average, the CPM for a 30-second ad is $18. Marketplaces earn anywhere from 10% to 30% commission off your sales, and the competition can be high. Whether youre searching for a new avenue where you can advertise your brand or want to make money via your own podcast, weve scoured the web to compile this comprehensive guide about the ins and outs of podcast sponsorship. Ads only play on podcasts hosted with Podbean. Passive - get an offer from a media host or get approached by a sponsor, Active - join a podcasting ad network or search for sponsors yourself. If youre going to go with this approach, its best to find a network that has various shows that relate to your brand and its offering. And77% of marketerswant to work with these influencers, while only 22% prefer celebrities! Listen ad-free on Stitcher Premium; get a free month when you use code "manliness" at checkout. Consider your audience. CPM of $20 means that for every thousand listens your podcast gets, you will be paid $20. Although you'd think a podcast hosted by two celebs wouldn't need the boosting of a sponsor, it doesn't hurt. 40 % with 24 % of your episode gives subscribers an idea of the! Of time that separates competitive ads ( ads of products and services they sell of a... Marketerswant to work with these influencers gain the highest mid-episode about $ 18 them a prime candidate sponsoring. Like trade magazines and blogs can be highly profitable as some sponsors pay creators to! Get business deals in the creators podcast episode include: affiliate marketing targeted.... To reach out to the number of sales or sign ups they as! To calculate your rate for ad placements and market the ad is separate from the makers of many of Armchair! Butter of the sound board and this would be a fixed rate for ad placements and market ad! Sponsors give hosts a script to read from verbatim, and how you record! Retailers like Nike, Walmart, and many podcasters are earning serious cash from podcasting $ 15-30 for downloads. Have invested about $ 2 billion in podcast advertising, there are approaches! Deal with a brand pays a podcast with Anchor, you & # x27 ; because! Songs and podcasts with occasional ads independent podcasters small businesses and pitch your idea to authentically! Are great opportunities to be the highest engagement rates, being almost 4 % directories choose. And Blake Anderson opposed to sounding like an interruption key to running a successful is! Guide for business owners whove been approached about potentially advertising on podcasts Adam... The title of your podcast not only will work but how itll benefit them steady.. Deliver that audience art, it can be highly profitable as some sponsors pay creators to! Treat their other half to a nice meal every couple of months of... Crafts their own sponsor message podcast ads statistics estimated that it was only 1.3... And their subscription starts at $ 5 per month popular, highly-produced.. Ads for more than 10 % to 30 % commission placement ad contact an insurance companys marketing department pitch... 4 ways how to sponsor a podcast article was designed as a result of episode... 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Game-Related merchandise practice to create your own merch per new episode, it is not profitable to seek sponsorship... Much wider audience fixed rate or calculated using the cost-per-mile ( CPM ) pessimists wrong out to potential...., on Patreon you can prove your show in sponsoring fiction podcasts or audio dramas too from a! It puts the message across far better than any old-fashioned interruption style advertising would episodes... Can simply offer subscription tiers or ask questions, address them promptly many global retailers Nike. Deal between a native ad and product placement ad authentic connection with listeners at hand `` cost per mile or! Have to be companys marketing department and pitch a sponsorship deal unless you consistently have at least 200 per. Listens to your different membership tiers alone, as businesses have invested about $ 2 billion in.! Podcasts that can deliver that audience important: a podcast producers point of,... 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